Generate URL and embed code for your personalized image and video that are compatible with Elastic Mail and directly plug them into the Email builder using the URL override method.
Here are the steps to be followed:
Create and Configure a New Campaign
We need to begin by creating a campaign. In the Campaigns section, click on Create New Campaigns.
The next step would be to configure the campaign by mentioning the following details:
For the purpose of documentation, we are using the type ‘IMAGE+VIDEO’ to demonstrate.
Once we would need to complete the configuration steps, we would need to proceed to activate the campaign by first selecting the Campaign Type. In this case, we have selected the URL Override campaign method. In this method, we need to mention the fallback value of the variables used in the campaign and then click on Save.
(NOTE: The reason for selecting the fallback value is to allow users to skip some variables in the future by setting a fixed value from them, also called fallback value.)
You can preview the image and video experiences once the campaign is saved and proceed to Launch Campaign.
Once the campaign is launched, click on Get Embed Code to open the modal. Select the integration platform as Elastic Email. Then map each of the Nexweave variables with the corresponding Elastic Email by selecting them from the dropdown. In case the variable list does not contain an appropriate match, you can also create your own variable from within the dropdown.
(NOTE: If you intend to show the personalized video on a white-labeled URL or a custom landing page, then you would need to also embed the Landing Page Embed Code on your page.)
Setup Elastic Email Campaign
As the next step, you would need to log into your Elastic Email account and Click Create Campaign from the campaign section and select Raw HTML as a subject/content type.
For the purpose of our campaign, We would be using the custom fields in this method for personalization. Let’s start by typing in the basic email body and paste Email Embed Code.
Here is how the email would appear when your user will receive it.