Snov.io integration

Create a CSV containing all your audience information and generate unique links for Nexweave media for each row of information. Import this CSV to Snov.io to share personalised and interactive content at scale, in just a few clicks!

For our demonstration, we are sharing a personalised image in an email that hyperlinks to a video landing page.

Let’s begin by creating a new campaign. If you are new to creating Nexweave campaigns, you can have a look out our campaign documentation here

Configure a new campaign

  1. Start by navigating to Campaigns and click on Create New Campaign.
  2. Set the Campaign Name and select the Campaign Type. You can read more about the available campaign types here. Since we aim to use both Image and Video templates as a part of our campaign, we selected the campaign type as Image + Video. However, you may choose either Image or Video campaigns, based on your preferences.
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3. Next select the Image and Video templates you would like to employ for this campaign. 

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For our demonstration we have selected:

  • Image template : Welcome Message - Play
  • Video template : Welcome to the family
  • Video thumbnail : Welcome Message - Play

4. Select your either default or custom landing page URL and click on Save and Proceed  to continue.

Now let’s proceed to setting up the activation method.

Setting the Activation Method

  1. Start by selecting the Activation Method from the dropdown. For a CSV Campaign, select Bulk Link Campaign.
  2. Then click on Download CSV Template. This will download a template containing all the variables as column headers in the sheet.
  3. Populate this CSV template with user data and save it to your files. Please note: If your variables do not include Email, you will need to add that as a CSV column header manually

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4. Next, click on Upload CSV and select the populated CSV created in the previous step. You can click to preview the image and video templates selected, if you wish to

5. Once done, click on Generate Links to create unique links for each row.

6. Finally, click on Download links to download the CSV sheet with Nexweave media links included.

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You can also click on Embed code to view the Image embed code for email and the video landing page embed code. 

Create Contact List on Snov.io

  1. Start by logging into your Snov.io account
  2. Under Prospects click on Add New List
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3. Enter the list name and click on Create

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4. Then, select Import your contacts list

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5. Select the CSV file extracted from Nexweave in the previous step, containing the Image and Video links for each name in the list 

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6. You will then be prompted to map the CSV columns with personalisation fields on Snov.io. Click on the dropdown corresponding to each column to select the field that matches 

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In our demonstration, we have mapped :

  • USERNAME -- first name
  • EMAIL -- Email

7. As can be seen from the list of Snov.io variables, there are certain commonly used fields available for mapping.

The CSV sheet containing Nexweave links has 2 additional columns - Image links and Video Links To map these, you will need to create and add custom fields in Snov.io

8. To do so, click on the dropdown corresponding to the links column, scroll to the bottom and click on Add Custom Field

In the pop-up that appears, enter the field name and set the field type as String

9. Within the same popup, click on Add more fields and once again, enter the field name and select the field type as String

Click on Add fields  to complete

Once the fields are added, map them to the columns containing Nexweave image and video links 

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In our demonstration, we have added and mapped 

  • Links -- Videolinks
  • Imagelinks -- Imagelinks

10. Once the above mapping is complete, click on Start the Import.

11. You will be redirected to the Prospect List screen, where you can see the status of your import into the newly created list and errors, if any occur

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Create a Snov.io Campaign

  1. Once your Contact List has been created/ updated, click on Launch drip Campaign from the selected prospect list page 

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This will launch a campaign directly for the prospects we imported 

2. Drag and drop the Email component from the right hand side.

Connect the arrow from Start to the Email component and click on it to expand the email editor 

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3. Add text to the email subject and body. To add personalisation variables, click on the ‘{ }’ icon, and select the desired personalisation variable from the dropdown.

When the personalisation variables are added, you also have the option to include a Fallback Value. In our demonstration, we have removed the fallback values.

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4. To add the personalised Image to the video, click on ‘</>’  to launch the HTML code editor

In the HTML editor that opens, copy and paste the following snippet:

<a href="{{Videolinks}}">  <img src="{{Imagelinks}}" width="70%">  </a> 

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  •  {{Videolinks}} is the variable field we created to map with the Video URLs in the CSV file 
  • {{Imagelinks}} is the variable field we created to map with the Image URLs in the CSV file 

You may replace these fields with the custom fields you created and mapped at your end

5. Remember to Add a Campaign Name and Select an account to send the email from

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6. Once all the details are verified, click on Save and Start  to complete 

Updated 18 Feb 2021
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